diff --git a/radicle-cli/examples/rad-init-sync.md b/radicle-cli/examples/rad-init-sync.md
index 84e9c39e..d7cc0106 100644
--- a/radicle-cli/examples/rad-init-sync.md
+++ b/radicle-cli/examples/rad-init-sync.md
@@ -3,7 +3,7 @@ To create your first radicle project, navigate to a git repository, and run
 the `init` command:
 
 ```
-$ rad init --name heartwood --description "Radicle Heartwood Protocol & Stack" --no-confirm
+$ rad init --name heartwood --description "Radicle Heartwood Protocol & Stack" --no-confirm --announce
 
 Initializing local 🌱 project in .
 
@@ -14,11 +14,9 @@ Initializing local 🌱 project in .
   "defaultBranch": "master"
 }
 ✓ Syncing inventory..
+✓ Announcing inventory..
 
 Your project id is rad:z42hL2jL4XNk6K8oHQaSWfMgCL7ji. You can show it any time by running:
     rad .
 
-To publish your project to the network, run:
-    rad push
-
 ```
diff --git a/radicle-cli/examples/rad-init.md b/radicle-cli/examples/rad-init.md
index 5c3b2b5d..0b9c0526 100644
--- a/radicle-cli/examples/rad-init.md
+++ b/radicle-cli/examples/rad-init.md
@@ -3,7 +3,7 @@ To create your first radicle project, navigate to a git repository, and run
 the `init` command:
 
 ```
-$ rad init --name heartwood --description "Radicle Heartwood Protocol & Stack" --no-confirm --no-sync --no-track
+$ rad init --name heartwood --description "Radicle Heartwood Protocol & Stack" --no-confirm --no-track
 
 Initializing local 🌱 project in .
 
diff --git a/radicle-cli/src/commands/init.rs b/radicle-cli/src/commands/init.rs
index 7d75f356..2a3f62a7 100644
--- a/radicle-cli/src/commands/init.rs
+++ b/radicle-cli/src/commands/init.rs
@@ -33,8 +33,8 @@ Options
     --default-branch     The default branch of the project
     --set-upstream, -u   Setup the upstream of the default branch
     --setup-signing      Setup the radicle key as a signing key for this repository
+    --announce           Announce the new project to the network
     --no-confirm         Don't ask for confirmation during setup
-    --no-sync            Don't announce the new project to the network
     --help               Print help
 "#,
 };
@@ -48,7 +48,7 @@ pub struct Options {
     pub interactive: Interactive,
     pub setup_signing: bool,
     pub set_upstream: bool,
-    pub sync: bool,
+    pub announce: bool,
     pub track: bool,
 }
 
@@ -65,7 +65,7 @@ impl Args for Options {
         let mut interactive = Interactive::Yes;
         let mut set_upstream = false;
         let mut setup_signing = false;
-        let mut sync = true;
+        let mut announce = false;
         let mut track = true;
 
         while let Some(arg) = parser.next()? {
@@ -108,15 +108,12 @@ impl Args for Options {
                 Long("setup-signing") => {
                     setup_signing = true;
                 }
+                Long("announce") => {
+                    announce = true;
+                }
                 Long("no-confirm") => {
                     interactive = Interactive::No;
                 }
-                Long("sync") => {
-                    sync = true;
-                }
-                Long("no-sync") => {
-                    sync = false;
-                }
                 Long("no-track") => {
                     track = false;
                 }
@@ -139,7 +136,7 @@ impl Args for Options {
                 interactive,
                 set_upstream,
                 setup_signing,
-                sync,
+                announce,
                 track,
             },
             vec![],
@@ -241,7 +238,8 @@ pub fn init(options: Options, profile: &profile::Profile) -> anyhow::Result<()>
                 // Setup radicle signing key.
                 self::setup_signing(profile.id(), &repo, interactive)?;
             }
-            if options.sync {
+
+            if node.is_running() {
                 let spinner = term::spinner("Syncing inventory..");
                 if let Err(e) = node.sync_inventory() {
                     spinner.error(e);
@@ -250,6 +248,15 @@ pub fn init(options: Options, profile: &profile::Profile) -> anyhow::Result<()>
                 }
             }
 
+            if options.announce {
+                let spinner = term::spinner("Announcing inventory..");
+                if let Err(e) = node.announce_inventory() {
+                    spinner.error(e);
+                } else {
+                    spinner.finish();
+                }
+            }
+
             term::blank();
             term::info!(
                 "Your project id is {}. You can show it any time by running:",
@@ -257,9 +264,11 @@ pub fn init(options: Options, profile: &profile::Profile) -> anyhow::Result<()>
             );
             term::indented(term::format::secondary("rad ."));
 
-            term::blank();
-            term::info!("To publish your project to the network, run:");
-            term::indented(term::format::secondary("rad push"));
+            if !options.announce {
+                term::blank();
+                term::info!("To publish your project to the network, run:");
+                term::indented(term::format::secondary("rad push"));
+            }
             term::blank();
         }
         Err(err) => {
diff --git a/radicle-cli/src/commands/push.rs b/radicle-cli/src/commands/push.rs
index 85c65f24..8e9b6e34 100644
--- a/radicle-cli/src/commands/push.rs
+++ b/radicle-cli/src/commands/push.rs
@@ -15,15 +15,13 @@ pub const HELP: Help = Help {
     usage: r#"
 Usage
 
-    rad push [--all] [--[no-]sync] [<option>...]
+    rad push [--all] [<option>...]
 
-    By default, only the current branch is synced.
+    By default, only the current branch is pushed.
 
 Options
 
     --all               Push all branches (default: false)
-    --sync              Sync after pushing to the "rad" remote (default: false)
-    --no-sync           Do not sync after pushing to the "rad" remote
     --help              Print help
 
 Git options
@@ -40,7 +38,6 @@ pub struct Options {
     pub force: bool,
     pub all: bool,
     pub set_upstream: bool,
-    pub sync: bool,
 }
 
 impl Args for Options {
@@ -51,7 +48,6 @@ impl Args for Options {
         let mut verbose = false;
         let mut force = false;
         let mut all = false;
-        let mut sync = None;
         let mut set_upstream = false;
 
         while let Some(arg) = parser.next()? {
@@ -68,16 +64,6 @@ impl Args for Options {
                 Long("set-upstream") | Short('u') => {
                     set_upstream = true;
                 }
-                Long("sync") => {
-                    // Falls back to `--no-sync` in case of ambiguity.
-                    // eg. `rad push --no-sync --sync`
-                    if sync.is_none() {
-                        sync = Some(true);
-                    }
-                }
-                Long("no-sync") => {
-                    sync = Some(false);
-                }
                 Long("force") | Short('f') => {
                     force = true;
                 }
@@ -92,7 +78,6 @@ impl Args for Options {
                 force,
                 all,
                 set_upstream,
-                sync: sync.unwrap_or_default(),
                 verbose,
             },
             vec![],
@@ -130,9 +115,5 @@ pub fn run(options: Options, ctx: impl term::Context) -> anyhow::Result<()> {
         Err(err) => return Err(err.into()),
     }
 
-    if options.sync {
-        term::warning("the `--sync` option is not yet supported");
-    }
-
     Ok(())
 }
diff --git a/radicle-cli/tests/commands.rs b/radicle-cli/tests/commands.rs
index 46f5919c..230b8995 100644
--- a/radicle-cli/tests/commands.rs
+++ b/radicle-cli/tests/commands.rs
@@ -388,6 +388,7 @@ fn test_replication_via_seed() {
                 "Radicle Heartwood Protocol & Stack",
                 "--default-branch",
                 "master",
+                "--announce",
             ],
             working.join("alice"),
         )
diff --git a/radicle-httpd/src/test.rs b/radicle-httpd/src/test.rs
index 0010cbee..9f7e5146 100644
--- a/radicle-httpd/src/test.rs
+++ b/radicle-httpd/src/test.rs
@@ -95,7 +95,7 @@ pub fn seed(dir: &Path) -> Context {
             interactive: false.into(),
             setup_signing: false,
             set_upstream: false,
-            sync: false,
+            announce: false,
             track: false,
         },
         &profile,
diff --git a/radicle-node/src/control.rs b/radicle-node/src/control.rs
index b8b923b9..f778f2da 100644
--- a/radicle-node/src/control.rs
+++ b/radicle-node/src/control.rs
@@ -165,6 +165,12 @@ fn command<H: Handle<Error = runtime::HandleError>>(
             }
             CommandResult::ok().to_writer(writer).ok();
         }
+        CommandName::AnnounceInventory => {
+            if let Err(e) = handle.announce_inventory() {
+                return Err(CommandError::Runtime(e));
+            }
+            CommandResult::ok().to_writer(writer).ok();
+        }
         CommandName::SyncInventory => match handle.sync_inventory() {
             Ok(updated) => {
                 CommandResult::Okay { updated }.to_writer(writer)?;
diff --git a/radicle-node/src/runtime/handle.rs b/radicle-node/src/runtime/handle.rs
index 0bb52c80..fa223ca6 100644
--- a/radicle-node/src/runtime/handle.rs
+++ b/radicle-node/src/runtime/handle.rs
@@ -159,6 +159,10 @@ impl<G: Signer + Ecdh + 'static> radicle::node::Handle for Handle<G> {
         self.command(service::Command::AnnounceRefs(id))
     }
 
+    fn announce_inventory(&mut self) -> Result<(), Error> {
+        self.command(service::Command::AnnounceInventory)
+    }
+
     fn sync_inventory(&mut self) -> Result<bool, Error> {
         let (sender, receiver) = chan::bounded(1);
         self.command(service::Command::SyncInventory(sender))?;
diff --git a/radicle-node/src/service.rs b/radicle-node/src/service.rs
index 9d3a9c3a..7a0be30a 100644
--- a/radicle-node/src/service.rs
+++ b/radicle-node/src/service.rs
@@ -104,6 +104,8 @@ pub type QueryState = dyn Fn(&dyn ServiceState) -> Result<(), CommandError> + Se
 pub enum Command {
     /// Announce repository references for given repository to peers.
     AnnounceRefs(Id),
+    /// Announce local repositories to peers.
+    AnnounceInventory,
     /// Announce local inventory to peers.
     SyncInventory(chan::Sender<bool>),
     /// Connect to node with the given address.
@@ -128,6 +130,7 @@ impl fmt::Debug for Command {
     fn fmt(&self, f: &mut fmt::Formatter<'_>) -> fmt::Result {
         match self {
             Self::AnnounceRefs(id) => write!(f, "AnnounceRefs({id})"),
+            Self::AnnounceInventory => write!(f, "AnnounceInventory"),
             Self::SyncInventory(_) => write!(f, "SyncInventory(..)"),
             Self::Connect(id, addr) => write!(f, "Connect({id}, {addr})"),
             Self::Seeds(id, _) => write!(f, "Seeds({id})"),
@@ -516,10 +519,19 @@ where
                     error!("Error announcing refs: {}", err);
                 }
             }
+            Command::AnnounceInventory => {
+                if let Err(err) = self
+                    .storage
+                    .inventory()
+                    .and_then(|i| self.announce_inventory(i))
+                {
+                    error!("Error announcing inventory: {}", err);
+                }
+            }
             Command::SyncInventory(resp) => {
                 let updated = self
-                    .sync_and_announce_inventory()
-                    .expect("Service::command: error syncing and announcing inventory");
+                    .sync_inventory()
+                    .expect("Service::command: error syncing inventory");
                 resp.send(!updated.is_empty()).ok();
             }
             Command::QueryState(query, sender) => {
@@ -620,8 +632,21 @@ where
             // cases.
 
             // Announce the newly fetched repository to the network, if necessary.
-            if let Err(e) = self.sync_and_announce_inventory() {
-                error!(target: "service", "Failed to sync announce new inventory: {e}");
+            match self.sync_inventory() {
+                Ok(updated) => {
+                    if !updated.is_empty() {
+                        if let Err(e) = self
+                            .storage
+                            .inventory()
+                            .and_then(|i| self.announce_inventory(i))
+                        {
+                            error!(target: "service", "Failed to announce inventory: {e}");
+                        }
+                    }
+                }
+                Err(e) => {
+                    error!(target: "service", "Failed to sync inventory: {e}");
+                }
             }
         }
 
@@ -1073,13 +1098,10 @@ where
     }
 
     /// Sync, and if needed, announce our local inventory.
-    fn sync_and_announce_inventory(&mut self) -> Result<Vec<Id>, Error> {
+    fn sync_inventory(&mut self) -> Result<Vec<Id>, Error> {
         let inventory = self.storage.inventory()?;
         let updated = self.sync_routing(&inventory, self.node_id(), self.time())?;
 
-        if !updated.is_empty() {
-            self.announce_inventory(inventory)?;
-        }
         Ok(updated)
     }
 
diff --git a/radicle-node/src/test/handle.rs b/radicle-node/src/test/handle.rs
index 725f3b28..1d97a692 100644
--- a/radicle-node/src/test/handle.rs
+++ b/radicle-node/src/test/handle.rs
@@ -59,6 +59,10 @@ impl radicle::node::Handle for Handle {
         Ok(())
     }
 
+    fn announce_inventory(&mut self) -> Result<(), Self::Error> {
+        Ok(())
+    }
+
     fn sync_inventory(&mut self) -> Result<bool, Self::Error> {
         unimplemented!()
     }
diff --git a/radicle/src/node.rs b/radicle/src/node.rs
index 6f44112d..1a01af1c 100644
--- a/radicle/src/node.rs
+++ b/radicle/src/node.rs
@@ -110,6 +110,8 @@ impl From<net::SocketAddr> for Address {
 pub enum CommandName {
     /// Announce repository references for given repository to peers.
     AnnounceRefs,
+    /// Announce local repositories to peers.
+    AnnounceInventory,
     /// Sync local inventory with node.
     SyncInventory,
     /// Connect to node with the given address.
@@ -382,8 +384,10 @@ pub trait Handle {
     fn untrack_repo(&mut self, id: Id) -> Result<bool, Self::Error>;
     /// Untrack the given node.
     fn untrack_node(&mut self, id: NodeId) -> Result<bool, Self::Error>;
-    /// Notify the service that a project has been updated.
+    /// Notify the service that a project has been updated, and announce local refs.
     fn announce_refs(&mut self, id: Id) -> Result<(), Self::Error>;
+    /// Announce local inventory.
+    fn announce_inventory(&mut self) -> Result<(), Self::Error>;
     /// Notify the service that our inventory was updated.
     fn sync_inventory(&mut self) -> Result<bool, Self::Error>;
     /// Ask the service to shutdown.
@@ -525,6 +529,13 @@ impl Handle for Node {
         Ok(())
     }
 
+    fn announce_inventory(&mut self) -> Result<(), Error> {
+        for line in self.call::<&str, CommandResult>(CommandName::AnnounceInventory, [])? {
+            line?;
+        }
+        Ok(())
+    }
+
     fn sync_inventory(&mut self) -> Result<bool, Error> {
         let mut line = self.call::<&str, _>(CommandName::SyncInventory, [])?;
         let response: CommandResult = line.next().ok_or(Error::EmptyResponse {